Latest Publications

Presenter Spotlight: 2024 13th Annual ASA Equipment Valuation Conference

ASA’s 13th Annual Equipment Valuation Conference agenda presents an unmatched platform designed exclusively for professionals immersed in the intricacies of equipment appraisal and valuation. Get ready to be inspired by our distinguished lineup of presenters, each a trailblazer in their respective domains. As you embark on this enlightening journey, connect with the industry’s foremost appraisers, equipment management experts, and thought leaders. This conference is your gateway to a rare opportunity – a chance to gather insights from the best in the business and elevate your proficiency in equipment valuation.

Our Current Lineup Includes:

Marc Genest, Ph.D.| US Naval War College
Professor Marc Genest, Ph.D., is the Forrest Sherman Professor of Public Diplomacy in the Strategy and Policy Department and area study coordinator for the insurgency and terrorism electives program. He has a doctorate in international politics from Georgetown University and is the founding co-director of NWC’s Center on Irregular Warfare and Armed Groups. He served two tours as a civilian advisor in Afghanistan and received the Commander’s Award for Civilian Service from the Army as a special advisor to the Commander of Task Force Mountain Warrior. He has written numerous books and articles on international relations, strategic communication and American foreign policy and public opinion.

Grant Nolen | Fusable
Grant Nolen is a strategic and seasoned leader with a proven track record of managing dynamic teams, negotiating complex deals, and successfully closing contracts. Having spent his entire career in the construction industry, Mr. Nolen received his BA in Advertising Integrated Marketing Communications from Southern Illinois University, Carbondale. As a leader in the Asset Intelligence Division of Randall Reilly, Mr. Nolen manages EquipmentWatch’s sales team, works closely in collaboration with EquipmentWatch’s product and data teams to oversees API integrations, and regularly contributes to EquipmentWatch’s industry thought leadership through his monthly Market Reports, blogs, and white papers such as the recent State of the Construction Equipment Economy.

F99F1EKham Inthirath | Compound Effect
Meet Kham Inthirath, the innovative CEO of Compound Effect, who brings a unique blend of over two decades of marketing expertise and insights from his experiences as a monk. A Massachusetts native and dedicated father of four, Kham embodies his philosophy, ‘It takes a village,’ in both his personal and professional life. His leadership has propelled businesses to significant growth, with some clients experiencing over 90% revenue increases, and others seeing AI streamline weeks of work into mere minutes. Currently spearheading an AI-driven content creation project, Kham is at the forefront of building an AI virtual team that redefines business automation and efficiency. A firm believer in the principle, ‘If you are not uncomfortable, you are not growing,’ he inspires his audience to embrace the transformative power of AI. Join his session for an enlightening blend of innovative business strategies and compelling life lessons.

Derek Marcello | Regions Equipment Finance Corp
Derek Marcello is a Senior Vice President, Head of Asset Management at Regions Equipment Finance Corporation. Derek has 30 years of extensive equipment and transaction evaluation experience in the corporate finance and leasing industry. He is a distinguished leader in Asset Management having worked at top banks and has built several asset management platforms driving best practices. Derek earned a Bachelor of Science in Management and M.B.A in Global Leadership with minor in Marketing. He is a career member of the American Society of Appraisers (MTS) and the Equipment Leasing and Finance Association. 

Richard A. Berkemeier, ASA | Pegasus Aircraft Appraisal Group
Richard Berkemeier, ASA, is an established senior appraiser who has owned and operated Pegasus Aircraft Appraisal Group (https://pegasusappraisal.com/), one of the world’s largest aircraft, helicopter, and parts appraisal firms, since 2008. His strong passion for appraisal, valuation, and economic proposition related to aircraft and his expertise on this subject matter have taken him around the world, educating groups at the Big-4, Marsh, Siemens Financial, JaSIA, DLL, and many other businesses across six continents. He has taught appraisal classes in Russia, England, Japan, Australia, Germany, Korea, South Africa, Brazil, Argentina, Netherlands, Saudi Arabia, and Canada. Berkemeier has been instrumental in ASA’s course development and instruction, particularly for ASA’s Aircraft Valuation Program (http://www.appraisers.org/aircraft). He is also a certified Uniform Standards of Professional Appraisal Practice (USPAP) instructor for personal property; a frequent presenter at many educational conferences and programs tailored to aviation valuation professionals; and author of numerous articles published in ASA’s Machinery & Technical Specialties Journal. Berkemeier has held multiple leadership positions in ASA, most notably serving International President.

Fernando Sosa, ASA, MRICS | Marshall & Infrastructure Inc.
J. Fernando Sosa is a Director in the Energy & Infrastructure Practice of Marshall & Stevens Incorporated. He is co-leader of its Chicago E&I region and oversees the execution of valuation consulting services to the firm’s public and privately held clients. For 24 years Mr. Sosa has specialized in valuation and cost estimates of tangible assets and integrated projects/facilities both domestic and international. Independent valuation consulting and opinions are provided for buy/sell consideration, mergers, acquisitions, divestitures, and financings, financial reporting, tax reporting, bankruptcy/restructuring, feasibility, and matters of dispute including litigation support. He is fluent in Spanish and has performed appraisals for clients throughout the United States and for multinational clients in England, Spain, México, Panamá, Dominican Republic, Chile, El Salvador, Colombia, and Puerto Rico. Mr. Sosa is responsible for the valuation of residential, commercial and industrial, community, distributed generation, and utility scale solar electric generation projects and portfolios, wind electric generation projects, stand-alone energy storage, microgrids, and renewable natural gas projects. He works with our Financial Valuation Practice on financial reporting analyses. He leads the valuation of facilities to qualify for repowering (“80/20 test”). Tax reporting assignments are most commonly provided for compliance with Internal Revenue Code Sections 861, 382, and 704(c), cost segregation (MACRS) and personal property tax. Financial reporting assignment including purchase price allocations (ASC 805), impairment testing (ASC 350 and 360), and fresh start accounting (ASC 852). Mr. Sosa has served clients in a variety of industries including aviation, construction, energy generation, entertainment, food processing, hospitality, manufacturing, medical imaging, plastic injection molding, retail, semiconductor, steel reprocessing, transportation, waste collection and recycle, water/wastewater treatment plants, and other infrastructure projects. Employment: Prior to rejoining Marshall & Stevens, Mr. Sosa served in senior roles at Cushman & Wakefield, CohnReznick, and American Appraisal Associates. He started his valuation career in American Appraisal’s Public Accounting Service Group. He was employed by Marshall & Stevens from 2002-2005.

Greg Mergen, AM | International Machinery Exchange
Greg Mergen is President of International Machinery Exchange. Founded in 1979, IME specializes in selling new and used machinery and process systems for food processing plants in around the world. Greg performs appraisals nationwide and has been engaged with consulting projects in may US locations, as well as facilities in Mexico, Central and South America and Asia.

Harry Ward​ | DLS Marine
Thomas Rechen is an accomplished trial lawyer and business litigator with three decades of experience handling complex business disputes on behalf of public and private companies in Connecticut and across the nation. He is well known among the Connecticut state and federal judiciary as a result of his courtroom presence and leadership within the Connecticut and Hartford County Bar Associations.

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Message from the International President

This month we spotlight updates on the search for a new CEO, and a discussion of the work of ASA’s Board of Governors.

CEO Search Update

Our CEO Search Committee has received over 75 applications for our open Chief Executive Officer position. The posting will remain open through the end of March, with our search committee starting their work in upcoming weeks to screen applicants and conduct the first round of interviews. Final interviews, which will be conducted by our Board of Directors, are scheduled for mid-May, and we hope to have a CEO hired soon after that.

How the Board of Governors Works

One of the challenges within ASA is understanding how all the pieces of elected leadership–at the chapter, discipline, and international level–work together and how they interact with our CEO and ASA staff. While addressing how ASA uses “policy governance,” our model of governance, is much too long for this message, I thought I’d give an example of how it can sometimes work.

The Gems & Jewelry (GJ) Committee had recently discussed changes to how GJ candidates can become Accredited Members. GJ is unique within ASA in that its designation requires a gemology diploma, such as those offered by the Gemological Institute of America (GIA) or the Gemmological Association of Great Britain (GEM-A). Additionally, GJ requires the review and approval of two demonstration reports that not only satisfy ASA Board of Examiner requirements but also meet discipline standards on the research and analysis for each valued item and require the student to explain their research, analysis, calculations, and conclusions.

Because of GJ’s additional requirements, which are above and beyond those required by The Appraisal Foundation, the GJ committee requested changes in the ASA accreditation process to allow their candidates an option to rely on a combination of market-related personal property non-appraisal experience and appraisal experience to earn their designations.

A formal proposal was developed by Gems & Jewelry Committee Chair Mary Reich with assistance from members of the Board of Governors. It included necessary changes to the ASA operational manual and directed ASA headquarters staff to make necessary changes to the GJ accreditation guide.

The Board of Governors reviews such changes to ensure they are in the best interests of not only the discipline but also of ASA as a whole. It is important for ASA to maintain the high standards of professionalism and competence that are expected by our existing members and the public. The GJ proposal was approved at the January Board of Governors meeting and is currently being implemented. It allows ASA to streamline the process for highly qualified candidates to become full members and should allow ASA to grow its membership.

Thank you for your continued support of ASA.

Best regards,

Garrett Schwartz

ASA International President
president@appraisers.org

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Elevate Your Appraisal Career: Five Ways Belonging to ASA Can Help You Find Your Ideal Job or Start Your Practice

Joining a professional organization can be a game-changer for your career, and for those in the appraisal profession, ASA stands out as a leading choice. Beyond networking and professional development, being a part of ASA can be instrumental not only in securing a job but also in laying the foundation for launching your appraisal practice. In this article, we explore five ways ASA membership can contribute to your job search success or entrepreneurial endeavors.

  1. Networking Opportunities:

ASA’s extensive network of professionals in the appraisal profession is not only a gateway to job opportunities but also a valuable resource for aspiring entrepreneurs. Establishing connections with experienced appraisers, industry experts, and potential business partners within the ASA community can provide insights into market trends, business strategies, and potential clients. Networking through ASA can be a crucial stepping stone toward building a robust client base for your appraisal practice. Visit ASA’s Find an Appraiser online search tool.

  1. Access to Exclusive Job Listings and Business Opportunities:

ASA membership doesn’t just grant access to job listings—it also opens doors to potential business opportunities. Whether you’re seeking employment or contemplating entrepreneurship, ASA regularly shares exclusive job openings and business prospects within the profession. This unique access allows you to explore not only job roles but also potential partnerships or avenues to kickstart your appraisal venture. Visit ASA’s Job Bank and Career Center.

  1. Professional Development and Certification for Business Success:

Pursuing ASA accreditations and engaging in professional development programs not only enhances your skills for job applications but also equips you with the expertise needed to run a successful appraisal practice. Clients often seek appraisers with recognized credentials and a commitment to excellence. By obtaining ASA accreditations, you not only increase your employability but also establish a solid foundation for building trust and credibility as a business owner. Learn more about ASA’s Education and Credentialing Programs.

  1. Industry Recognition and Credibility for Entrepreneurial Ventures:

Launching your appraisal practice requires a high level of credibility and industry recognition. ASA membership signifies your dedication to ethical conduct, continuous learning, and adherence to industry best practices—attributes that can significantly bolster your business’s reputation. Clients and partners are more likely to trust an appraiser with an ASA affiliation, giving your entrepreneurial endeavor a competitive edge in the market. Learn more about ASA’s high standards, ethics, and policies that set members apart.

  1. Mentorship and Support:

ASA has an active Mentor Program for those who would like help navigating the accreditation process. The ASA community offers valuable mentorship opportunities and support for aspiring entrepreneurs. Engaging with seasoned professionals who have successfully navigated the accreditation landscape can provide invaluable insights, guidance, and encouragement. ASA members often share their experiences, challenges, and successes, creating a supportive environment that can empower you to confidently pursue your accreditation. Learn more about ASA’s active mentor program for those looking for help getting started.

Conclusion:

Belonging to ASA not only enhances your chances of securing a job but also lays a solid foundation for entrepreneurial success. From networking opportunities to access to exclusive job listings and business prospects, ASA membership equips you with the tools and connections needed to thrive in both traditional employment and entrepreneurial ventures. Embrace the advantages of ASA membership, and embark on a career path that not only fulfills your professional aspirations but also allows you to chart your course as a successful appraisal business owner.

Are you ready to take your career to new heights and explore the exciting possibilities within the appraisal profession?

Join ASA today to connect with industry leaders, access exclusive opportunities, and pave the way for a fulfilling and successful career. Visit the ASA website or call (800) 272-8258 and become a part of a dynamic community dedicated to excellence in appraisal. Your journey towards professional growth and entrepreneurial success begins with ASA membership.

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ASA New York City Chapter Hosts Virtual Presentation: Appraisers, Insurance, & High Net Worth Private Collections

Join ASA’s NYC Chapter for a presentation by Barbara Chamberlain, Director, Art Services, Private Client Select Insurance Services, LLC. The presentation is entitled Appraisers, Insurance & High Net Worth Private Collections and will cover how personal property appraisers can work with insurance professionals in the high-net-worth private collections space.

The insurance industry depends on accurate valuations—from determining coverages to adjusting claims. Barbara will talk about the role of appraisals from the insurance company perspective, illustrated with real world examples and practical tips for appraisers of personal property.

Appraisers, Insurance, & High Net Worth Private Collections

March 13, 2024 │Webinar | 12:00 pm – 1:00 pm EDT

While tickets are free for ASA Members, please sign up with your email address for continuing education (“CE”) credit.

Speaker

Barbara Chamberlain
Director, Art Services, Private Client Select Insurance Services, LLC

Barbara has more than 25 years of experience in private, public, and corporate art collections, museums, and galleries. After beginning her career managing works of art in a contemporary art gallery in New York City, she was assistant curator of The FORBES Magazine Collection. More recently, she was the registrar at the Appleton Museum of Art in Ocala, Florida. She joined AIG Private Client Group (now Private Client Select) in 2008 and continues to provide collections management and care, risk management, and loss prevention services to policyholders.

She is a member of the Executive Board of the Friends of the Uffizi Gallery and a member of the Board of Directors for the Association of Registrars and Collections Specialists (ARCS).

Barbara holds a Bachelor of Arts degree in Art History and Psychology from Smith College. She earned a Master of Arts in Museum Studies at Johns Hopkins University where she now teaches the first course in private collectors, collections, and museums.

Click Here to Register

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MESSAGE FROM THE CEO

Dear ASA Family, as I embark on the next chapter in my career, I wanted to express my deep gratitude and heartfelt farewell to the incredible ASA community. During my tenure as your CEO, I have had the opportunity to meet many of our great members around the world and learn so much about the valuation profession. The decision to assume the role of CEO at the American Association of Clinical Endocrinology was not made lightly, and it comes with mixed emotions as I leave behind an organization that has been an integral part of my life.

Since my announcement last month, I have been working alongside the team to ensure a seamless transition. The search for a new CEO is in capable hands with a dedicated search committee and the expertise of Association Strategies, Inc. I have utmost confidence that they will find a leader who will carry the ASA’s legacy forward and continue the good work I have started with the team.

Reflecting on our shared journey, I am immensely proud of the milestones we achieved together:

  • Restoring financial health.
  • Navigating challenges during the pandemic.
  • Launching the groundbreaking COVID-19 News Portal.
  • Transitioning the governance structure.
  • Upgrading technology platforms.
  • Relocating ASA’s headquarters strategically.
  • Strengthening global relationships and raising ASA’s brand awareness.
  • Initiating successful publications and transforming educational platforms.
  • Taking a leadership role in addressing unconscious bias in real property appraisal.

These achievements are a testament to the collective dedication and spirit of the ASA community. As I step into this new chapter, I leave ASA in a positive position for the future.

Over the coming weeks headquarters staff, international officers, and the Board of Governors will ensure a smooth transition. The capable hands of the senior management team, led by Chief Operating Officer Bonny (Price) Rogers and Chief Partnership Officer John Russell, will guide ASA until a new CEO is appointed.

For those interested in more details about ASA’s CEO transition and search, please refer to this month’s Message from the International President, Garrett Schwartz.

My sincere appreciation goes out to each one of you for your unwavering dedication, confidence, and support throughout these years. I will genuinely miss the collaborative spirit and the vibrant energy of the ASA community.  The knowledge and experience I gain as your leader will stay with me forever and I will be an advocate for the valuation profession for life.

With heartfelt thanks,

Johnnie White

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ASA Shines at Premier Tucson Gems and Jewelry Industry Gatherings

Highlighting the AGA and AGTA Annual Conferences

A collage of several buildings

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ASA made a significant impact at two prominent gems and jewelry industry events in Tucson, AZ, during the past month: the 2024 AGA Tucson Conference and the 2024 AGTA GemFair Tucson Conference.

2024 AGA Tucson Conference:

Teri Brossmer

The 2024 AGA Tucson Conference, held on January 31 at the Tucson Marriott University Park, featured a comprehensive agenda from 8:00 am to 4:30 pm, concluding with a dazzling Gala from 7:00 pm to 9:00 pm. The sessions covered a range of gemologist-focused topics, with ASA proudly participating as an Emerald Sponsor. Theresa Brossmer ASA, ARM, MGA®, provided on-site support, organizing a sponsor table featuring ASA’s gems and jewelry marketing materials.

2024 AGTA GemFair Tucson Conference:

Following the AGA Tucson Conference, ASA actively participated in the 2024 AGTA GemFair Tucson Conference, renowned internationally as the premier trade show for color, bringing together over 8000 buyers and 300 exhibitors. ASA took part as an exhibitor, with Marti Hubbard, ASA, MGA®, leading a dedicated team of ASA gems and jewelry appraiser member volunteers in the ASA booth, including Christine York, ASA, MGA®, Mark Cartwright, ASA, ARM, MGA®, Mary Reich, ASA, ARM, MGA®, Harold Lindsay, ASA, MGA®, Tracy Aros, ASA, MGA®, Monica Caldwell, ASA, MGA®, and Warren Morss, ASA, MGA®. ASA’s CEO Johnnie White was also onsite supporting the event.

Olga Diaz De Leon, Christine Ratanadilok, and Dr. Celine Rose David, PhD
Dr. David will be speaking at the 2024 ASA International Conference in Portland, OR. Her topic will be about cuts of antique diamonds.

The booth showcased gems and jewelry marketing handouts, along with enticing ASA-branded promotional items, including pens, 5x plastic loupes, phone chargers, and a coveted Yeti Backpack grand prize. 10X-powered loupes were also given away in a drawing for five days, which was a huge draw to the booth. The ASA Jewelry Appraisal Handbook was also prominently displayed and available for purchase.

Attendees had the opportunity to engage with the ASA team, including discussions about becoming appraisers, as well as learning about ASA’s gems and jewelry education, credentialing, and membership programs. A lead retrieval system facilitated the collection of crucial information for follow-up recruitment efforts.

This year’s event marks the conclusion of Marti Hubbard’s impactful service. ASA CEO Johnnie White honored her with a plaque, expressing gratitude for her significant contributions. Christine Ratanadilok, and Olga <Last Name>, who supported Marti’s efforts this year, are set to take over responsibilities for next year’s conference.

Marti Hubbard, ASA MGA®, Linda Sandvall, and Johnnie White
Linda was the winner of the 10 X LED/UV loupe on Wednesday.

ASA extends heartfelt thanks to all the member volunteers whose support was instrumental in making these two events a success.

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Message from the International President

This month we spotlight updates on the search for a new CEO, changes to the composition of the Board of Governors, and an example of the workings of the Board of Governors.

CEO Search

Chief Executive Officer Johnnie White is wrapping up his last weeks with ASA, with his last day scheduled as February 20. Our CEO Search Committee is working on the search with our outside executive search firm. We invited over 75 ASA leaders and outside partners to participate in a survey that will be used to build a profile of the characteristics and skills necessary for a successful ASA CEO. Thank you to all who were surveyed and took the time to provide their valuable feedback.

The position posting closes in March. During March and April, the search committee will review applicants and conduct the first round of interviews. Final interviews will be conducted by our Board of Governors, and we hope to have a CEO hired by mid-May.

Board of Governors Size and Composition

Last year, we made changes to the structure of our Board of Governors. Our Board of Governors is comprised of international officers (Secretary/Treasurer, Vice President, President, and Past President), Region Governors, Discipline Governors, and the CEO as a non-voting ex officio member.

Previously, we had two governors each from the five disciplines of Business Valuation, Gems & Jewelry, Machinery & Technical Specialties, Personal Property, and Real Property. Last year, we made the change from two governors per discipline to one per discipline and added a governor for our Appraisal Review & Management discipline.

Our Region Governors currently represent regions centered on the United States and Canada, with the rest of the world carved up between those regions. For example, Asian and Australian members are part of a region with the western U.S. and Canada, and Europe is part of a region with the southern Atlantic Coast of the U.S. For these regions, most of the membership (and voters for Region Governor positions) are from the U.S. and Canada.

The new structure balances the number of members between regions and ensures a seat at the table for our growing membership around the world. The new Regions are a Northeast Region, a Midwest/South Region, a Western Region–all of which are entirely within the U.S. and Canada and have roughly equal numbers of members–and a Multinational Region, which includes the hundreds of members from the rest of the world.

The changes to the Discipline Governor membership took effect on July 1, 2023, and the changes to the Region Governor membership takes effect on July 1, 2024. The Board of Governors will then have 14 elected members–six Discipline Governors, four Region Governors, and four international officers. The chapters covered by the Multinational Region are starting the process of nominating their candidates for the Region Governor, and the election for that seat will take place in May.

Next Steps

I mentioned in last month’s Message from the President that we have working groups meeting to assess the current chapter and discipline models and determine what changes might be necessary to ensure the growth and success of ASA into the future. Reports from those working groups are expected in the next few months.

The success of ASA requires an invested and active membership. There are many opportunities for members to become involved at the local chapter level, on discipline committees, and on various international committees. If you aren’t already involved, I encourage you to reach out to your local chapter or discipline to see how you might contribute.

Thank you for your continued support of ASA.

Best regards,

Garrett Schwartz

ASA International President
president@appraisers.org

Looking for past Message from the International President updates? Visit ASA’s online newsroom here.

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A Day in the Life of a Machinery & Technical Specialties Appraiser

Explore the daily routine of Jordan Lukupa, a senior associate at Gordon Brothers in Sydney, Australia. Having recently completed his valuation coursework through ASA, Jordan takes you behind the scenes in a brief video, providing insights into a typical workday.

Starting the day by delving into an asset schedule for an ongoing valuation, Jordan meticulously reviews photos and information. Before heading out to an inspection site, he equips himself with essential gear like a high visibility vest, steel cap boots, and keys.

On-site, Jordan carefully assesses trucks, trailers, and various assets for clients, taking note of crucial details such as odometers, overall condition, and date of manufacture. Detailed photos are captured along the way. After the on-site inspection, he returns to the office to input all the collected data into a comprehensive spreadsheet.

The next steps involve thorough research and pricing for each asset observed, culminating in the creation of a final report. Once the report is finalized, it is promptly sent off to the customer. If you’re curious about the intricacies of asset appraisal, check out the engaging 50-second video on ASA’s TikTok page – watch, like, and share!

If you have a compelling asset appraisal story to share, don’t hesitate to submit your video to ASA for a chance to showcase your unique experience.

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Ensuring Your Service Area is Visible to Potential Clients: The Power of Linking Google Service Areas in Your ASA Find an Appraiser Profile

Are your potential clients aware of the geographic areas you serve? Discover the strategic advantage of incorporating a link to your Google service area within your ASA Find an Appraiser profile.

Did you know that both consumers and ASA members regularly search the ASA website for qualified valuation experts? Last fiscal year alone, over 3,000 members had their profiles viewed on the ASA website, making it the primary go-to source for professionals in all appraisal specialties. With a total of more than 30,000 page views and an average visitor duration of nearly two minutes, the potential for connecting with clients and fellow members is substantial. So, how can you optimize your presence on ASA’s Find an Appraiser (FAA) and online Membership Directory tools? The first crucial step is setting up your “My FAA Profile,” and you can find comprehensive instructions, including a short video, here. Another often overlooked yet essential step is to include a link to your Google Service Area in your My FAA Profile Bio.

What Exactly is a Google Service Area?

A Google Service Area is a valuable feature within Google’s Business Profile tool that empowers businesses and organizations to manage their online presence and assist customers in finding their services, along with the specific areas they cover.

When you list your service area, you communicate to potential clients the geographical regions where you offer your appraisal services. This feature is particularly advantageous for appraisers with designated service areas.

Crucial Tip: Be sure to specify your service area by city, postal code, or another relevant region. Google allows you to define up to 20 service areas.

How to Utilize a Service Area on Google:

Follow these five straightforward steps to add a service area for your business:

  1. Visit your Business Profile or create a new one.
  2. To manage your service area, select “Edit profile” and then “Location” (for Google Search) or “Edit profile,” “Business information,” and “Location” (for Google Maps).
  3. Under “Location and areas,” next to “Service area,” click the pencil icon to edit.
  4. Choose suggested service areas or manually enter the areas you serve, up to 20 in total.
  5. Save your changes.

Adding a Link to Your Google Business Profile in Your ASA My FAA Profile Bio:

Here’s how to seamlessly integrate your Google Business Profile link into your ASA My FAA Profile:

  1. Visit Google Maps at www.google.com/maps.
  2. Enter your business name in the search bar and click the magnifying glass icon.
  3. On the left side of the screen, find your business profile under the Overview tab. Click the share icon and then copy the link.
  4. Head to your ASA My FAA Profile at www.appraisers.org.
  5. Click on the My Account link in the top right corner.
  6. Sign in with your email address and password.
  7. Select My FAA Profile from the top toolbar.
  8. Paste your Google Business Profile link into the Biography section.
  9. Save your changes.

Need Further Assistance?

For additional guidance on using a service area on Google, refer to this helpful article in the Google Business Profile Help Center.

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Preview: Corporate Jet Investor London 2024 – A Conversation with CEO Alasdair Whyte

As the business aviation industry gears up for one of its most anticipated events, Corporate Jet Investor London 2024 promises an immersive experience for professionals across the sector. To provide an exclusive insight into what attendees can expect, we sat down with Alasdair Whyte, the CEO of Corporate Jet Investor.

Q: What makes CJI London 2024 a must-attend event for business aviation professionals?

Alasdair Whyte (AW): “CJI London 2024 stands out as a pivotal gathering for industry stakeholders. It’s not just another conference; it’s a convergence of thought leaders, experts, and key players in business aviation. Our focus is on delivering unparalleled insights, fostering meaningful discussions, and creating networking opportunities that transcend expectations.”

Q: Could you highlight the presenters and sessions that attendees can look forward to?

AW: “We’ve curated an impressive lineup of speakers and sessions. Esteemed industry leaders, top executives, and experts will grace our stages, offering diverse perspectives on market trends, technological advancements, regulatory landscapes, and investment opportunities. Sessions will cover crucial topics such as sustainable aviation, market forecasts, legal insights, and much more.

Attendees can expect sessions like Looking Beyond ChatGPT, Selling Aircraft in 2024, and The VVIP Market with speakers like the Manager of Executive Aviation at Hunt & Palmer, Julie Black, and President & CEO of Mesinger Jet Sales, Jay Mesinger. These discussions aim to provide actionable insights and strategies for attendees, empowering them with practical knowledge to drive success in their roles. View a full list of our speakers and sessions, here.”

Q: How will attendees benefit from the insights shared during the event?

AW: “We aim to provide attendees with actionable insights and strategies that can drive success in their respective roles. Networking opportunities will abound, allowing professionals to forge valuable connections, share ideas, and gain a deeper understanding of the industry’s current landscape.”

Q: Can you shed some light on the sponsors and partners supporting CJI London 2024?

AW: “We’re grateful for the unwavering support of our sponsors and partners who play a pivotal role in making this event possible. Their contributions help elevate the experience, ensuring top-notch arrangements and a conducive environment for learning and networking. Our gratitude extends to each of them for their commitment to the success of Corporate Jet Investor London 2024.”

Q: Any logistical details attendees should be aware of?

AW: “The event is scheduled from February 5-7, 2024, at the London Hilton on Park Lane. Registrations are open, and we encourage early booking to secure your place. Expect engaging sessions, interactive workshops, and ample opportunities to engage with industry peers. Visit our website for further details and registration.”

Q: Could you elaborate on the significance of Corporate Jet Investor partnering with the ASA and how this collaboration adds value to CJI London 2024?

Alasdair Whyte (AW): “Our partnership with ASA is highly significant for CJI London 2024, as it brings specialized expertise in aircraft appraisals to the event. ASA’s involvement enriches our discussions, offering attendees insights into the intricate world of aircraft valuations, market trends, and industry standards. This collaboration allows us to host tailored sessions focused on appraisal methodologies, market assessments, and the evolving landscape of aircraft valuations. ASA’s participation widens the event’s scope, providing invaluable insights and networking opportunities for all participants, enhancing the overall experience by offering a comprehensive view of the appraisal aspects within the business aviation industry.”

Corporate Jet Investor London 2024 promises to be an enlightening and enriching experience for business aviation professionals worldwide. With an esteemed lineup of speakers, insightful sessions, and invaluable networking prospects, this event is poised to shape the future of the industry. Don’t miss out on this exceptional opportunity to influence the future of business aviation.

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