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ASA Department Profile Series: Information Technology

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(Left to Right) ASA’s Information Technology Team: Fran Tucker, Sharlyne Tsai, Gregory Reinfeld

The American Society of Appraisers (ASA) is a multi-discipline, non-profit, international organization of appraisal professionals representing all disciplines. ASA provides the highest quality of technology-based services to facilitate the society’s mission for its members.

ASA has an in-house Information Technology Department who maintains the society’s large infrastructure consisting of several physical and virtual systems. The department oversees all operations including hardware maintenance, software systems, storage, software applications, peripheral, data recovery and retention, and technology policies. These systems and policies are imperative to the daily operations of the organization. They also partner with technology vendors for managed services including infrastructure, security, and technical support to ensure the safety of the organization. Additionally, the IT department provides development in 2 capacities: application development and web development. These custom developments are necessary to provide a better user experience and diverse tools for both staff and members of the society.

The department is currently comprised of three people: Sharlyne Tsai, Fran Tucker, and Gregory Reinfeld.

Sharlyne Tsai explaining the upcoming changes to ASA website

Sharlyne Tsai explaining the upcoming projects to ASA website

Sharlyne Tsai, Director of Information Technology, is responsible for the project planning and management, directing and supervision of all activities of the Information Technology Department, including telecommunication services, information architecture, database services, disaster recovery and computer and related peripheral support services. She has been with ASA for seven years. Sharlyne’s educational background, technical expertise, and 10 years work experience enable her to utilize the latest technology and solutions to further ASA’s strategic directives. She has a Bachelor of Science degree in both Information Systems and Biochemistry from the University of North Carolina at Chapel Hill and has earned the Project Management Professional (PMP)® Certification. Prior to ASA, Sharlyne held managerial positions at CADCA and Continental Security Systems. Sharlyne can be reached at (703) 733-2115 or

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Fran Tucker monitoring and maintaining the organization’s servers

Fran Tucker, Information Technology Manager, is responsible for implementing and maintaining ASA’s technology infrastructure, providing staff technical support, monitoring the organization’s operational requirements, researching strategies and technology solutions and building the most cost-effective and efficient system to achieve those goals. She has been with ASA for nearly two decades. Her dedication and commitment were recognized in 2011 with the bestowing of the Society’s Sylvia Wade Olson Award which is given to an employee demonstrating exemplary member service and leadership in building cooperative, helpful working relations. Fran’s educational background and work experience, has provided ASA with in-depth knowledge of various complex systems and procedures. She has a Bachelor of Science degree in Mathematics from Grove City College where she graduated magna cum laude and a Master of Business Administration degree with a concentration in Management Information Systems from Kent State University where she also graduated magna cum laude. Prior to ASA, Fran held operational and educational positions at IBM, Ohio Edison, Rosslyn Children’s Center and Dale Carnegie Training. Fran can be reached at (703) 733-2121 or

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Gregory Reinfeld mapping out new ideas for ASA design and applications

Gregory Reinfeld, Junior Web Developer, is responsible for the implementation and development of ASA’s website and standards and serves as an active support for the information technology director and manager by aiding in comprehensive tasks and projects. He has been with ASA for two years. Greg’s proven skills in software technologies, various databases and content management systems and website analysis tools have helped ASA build responsive and accessible applications. He has a Bachelor of Science degree in Television and Radio with a concentration in Audio Production from Ithaca College where he graduated cum laude. Prior to ASA, Greg worked as a government contractor for Unisys Corporation and as a web content associate for the National Association for Music Education. Greg may be reached at (703) 733-2133 or

Together, these individuals work to meet the technological needs of the society.

View other ASA Department Profiles: Accreditation & Reaccreditation, Education, and Membership.


ASA travels to St. Louis for AAM’s Annual Meeting & Museum Expo.

Over 4,000 museum professionals from 40 different countries attended this year’s American Alliance of Museums Annual Meeting and MuseumExpo on May 7-10, 2017, in St. Louis, Missouri. Filled with hundreds of learning opportunities, this year’s conference focused on the importance of diversity, equality, accessibility, and inclusion in museums. ASA was represented by Connecticut-based personal property appraiser John A. Woods, ASA and ASA’s Accreditation and Reaccreditation Services Specialist, Jennifer Schleining.

Our volunteers spent most of their time speaking to attendees about topics such as the need for qualified appraisers to assist museums with important tasks such as developing and maintaining an accurate inventory of artifacts housed in their collections, working with insurance agencies to prepare comprehensive plans for insuring their collections against loss, and helping donors meet IRS requirements for non-cash contributions. Besides asking questions about museums’ appraisal needs, many museum curators inquired about ASA procedures for membership and how they can become ASA accredited appraisers.

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Left to Right: John A. Woods, ASA and Jennifer Schleining

New to this year’s booth, ASA held a raffle offering a grand prize of a Vinotemp wine cooler and a runner-up prize of a one-year subscription to Artforum. Jennifer Teter, Executive Director of the Quincy Art Center (Quincy, IL), was our grand prize winner and Cathy Callaway, Museum Educator at the Museum of Art and Archaeology (University of Missouri, Columbia), was our runner-up winner. These prizes proved to be an exceptional draw, based on the number of business cards placed in the raffle bowl. Many attendees were impressed by the prize and spread the word, which sent a lot of traffic to ASA’s booth and gave ASA a greater ability to engage with conference attendees.

Many of the museum staff members attending this event happily shared with our volunteers that their museum’s website already includes a link to ASA’s website and our “Find an Appraiser” tool.  It’s worth noting that while the “freebies” were what attracted attention, a considerable amount of official ASA literature was snatched up by attendees as well!


ASA’s Chicago Chapter Visits ICAP Seminar

Dan Daitchman, ASA during presentation

ASA Chicago volunteers enjoyed educational programs while representing ASA at the annual Seminar of ICAP (Illinois Coalition of Appraisal Professionals) on May 8, 2017, in Lisle, IL. Attended by approximately 300 real property appraisers, the ICAP educational offerings ranged from regulatory updates, current topics in cost approach, and the state of Chicago’s industrial markets.

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Dan Daitchman ASA with Ken Mrozek, ASA

This all-day event featured a wide variety of programs including in-depth case studies and reports on legal and regulatory issues for appraisers that were presented by experts in the field. Helping represent ASA were Barton DeLacy, ASA and Kenneth Mrozek, ASA who are both ICAP officers, Patricia H. Atwood, ASA, and Dan Daitchman, ASA who was a presenter at this year’s event. Dan’s presentation on “Business versus Real Property Appraisal,” introduced real property appraisers to basic methods and techniques of business valuation. During his presentation he illustrated three case studies that involved valuing businesses with significant real property assets. Because of his expertise, ICAP invited Dan to make this presentation in Springfield, Illinois.  Dan made the presentation in Springfield last Monday, June 5.

Barton DeLacy, ASA

Barton DeLacy, ASA

After presentations, all ASA representatives of the Chicago Chapter spent the day answering questions and giving insight on the benefits of ASA membership. The American Society of Appraisers would like to thank these volunteers for their time and hard work representing our society.

For more information on ASA membership, Visit ASA Online or call us at (800) 272 -8258.


ASA Congratulates First CEIV Credential Recipients

Logo_ASAThe American Society of Appraisers (ASA) is pleased to announce the certification of Los Angeles, CA based Brian J. Marler and Morristown, NJ based Joseph Shalhoub.

Mr. Marler and Mr. Shalhoub are the first two ASA students to complete the Certified in Entity and Intangible Valuation™ (CEIV™) certification program. Brian’s and Joseph’s accomplishment have earned them the right to bear the prestigious and notable “CEIV” credentials as a mark of their success. Brian currently is a Director of Houlihan Lokey’s Financial Advisory Services business located in the greater Los Angeles, CA and Joseph is a Vice President in the Portfolio Valuation group of Duff & Phelps located in Morristown, NJ.

When asked about their CEIV experience with ASA, Brian commented saying, “I have always been impressed with ASA’s certification courses. ASA’s online CEIV certification program was thorough and informative, easy to navigate and offered the flexibility to complete the credential process as my schedule permitted”, while Joseph commented saying, “The American Society of Appraisers is recognized as a premier organization that holds itself and its members to the highest standards when it comes to the valuation profession, and I’m honored to further my professional development through ASA with the achievement of the CEIV credential, which is recognized by Duff & Phelps as the leading best practice amongst valuation professionals within the fair value arena.”

For more information about the American Society of Appraisers or the Certified in Entity and Intangible Valuation Credential (CEIV), visit or call (800) 272-8258.

Brian J. Marler

Brian J. Marler

Brian J. Marler is a Director and member of Houlihan Lokey’s Technology, Media, Telecom Group. His experience includes valuing closely held and publicly traded businesses and providing financial advisory services in a range of transactions, including mergers, acquisitions, spin-offs, sales, repurchases of minority and controlling interest blocks, and other corporate finance activities.

Joseph C. Shalhoub Jr.

Joseph C. Shalhoub Jr.

Joseph C. Shalhoub Jr. is the Vice President of Portfolio Valuation at Duff & Phelps. He is responsible for providing a range of valuation advisory services to private equity firms, hedge funds, business development companies, limited partners, corporations, pension and endowment funds related to their alternative investment positions, including privately-held debt and equity securities.


Meet Our 2017 Equipment Valuation Conference Sponsors

On June 6-7, 2017, the American Society of Appraisers will host its 6th Annual Equipment Valuation Conference at the Metropolitan at the 9 in Cleveland, OH. Thanks to the support of our sponsors, this annual event has become the primary source for the latest insights on equipment valuation.


Russell Equipment Company │ Gold Sponsor

Russell Equipment Company is a global leader in the remarketing of used forklifts and used construction equipment. For more than 30 years, Russell Equipment has led the used forklift and material handling industry in service integrity, reliability and affordable pricing. They’ve expanded to serve customers globally, and are now one of the largest and most respected used forklifts and material handling equipment resellers in the world.


Taylor & Martin, Inc. │ Silver Sponsor

Taylor & Martin’s reputation for honesty and professionalism began in 1935 when auctioneers Charlie Taylor and Ron Martin sold everything from household goods and real estate, to agricultural equipment and livestock. For more than 50 years, Taylor & Martin, Inc. has been dedicated exclusively to the transportation industry becoming the nation’s leader in over-the-road trucking equipment re-marketing, appraisals, and consulting. Having pioneered the tractor and trailer auction business, today their auctions are considered the benchmark of the industry.



Irontrax │ Silver Sponsor

Irontrax was founded in Cleveland, Ohio in 2003 by Joe Santora, a former equipment asset manager at First Merit Bank in Akron, Ohio. Joe, and his equipment manager counterparts of various financial institutions, struggled with finding equipment appraisers that delivered true valuations upon liquidation. Joe, who made it his business to deeply understand equipment valuations, was asked by one of his former banking counterparts to appraise a piece of equipment. Seizing this need in the market, Joe subsequently left First Merit and launched Irontrax.


DFE- Logo

Direct Forklift & Equipment │ Silver Sponsor

Direct Forklift and Equipment was founded by David Braun Jr and Carl Stitzel II, and is located in Boardman, OH. Their corporate concept is geared towards leasing companies and financial institutions, their primary focus is providing exemplary service to assist clients with varying needs. With the ability to successfully navigate all avenues of the equipment leasing and sales industry, their services include: appraisals, inspection and analysis of existing fleets and applications, residual values for future returns, and storage and remarketing.



ELFA │ Friend Sponsor

The Equipment Leasing and Finance Association (ELFA) is the trade association representing financial services companies and manufacturers in the $1 trillion U.S. equipment finance sector. ELFA’s mission is to provide member companies a forum for industry development, a platform to advocate for the industry and a resource for information about the industry. ELFA represents more than 580 member companies, including many of the nation’s largest financial services companies and manufacturers, as well as regional and community banks and independent medium and small finance companies throughout the country.



Sencer Appraisal Associates │ Friend Sponsor

Sencer Appraisal Associates is a national machinery and equipment appraisal firm with a superb reputation backed by decades of experience. Their clients rely on their certified, accredited and professional equipment appraisers for prompt, expert appraisals of their industrial, commercial and institutional machinery and equipment. They are a full-service firm, providing professional, independent valuation services to individuals and members of the financial, legal and business communities with a team of associates in cities across the country.



Maynards Industries │ Friend Sponsor

Maynards are auctioneers and global experts in asset auctions, liquidation and asset valuation appraisal services. Maynards manages asset auctions and asset valuation projects valued up to half a billion dollars from eight permanent offices in Canada, the United States, Europe, Japan and China. As auctioneers with an established global presence and familiarity with the international marketplace, they provide project management and sales services wherever a client’s assets are located. Maynards auctioneers and appraisers leverage more than 100 years of all three qualities to efficiently match assets for sale with qualified buyers.


WebHealthCare Appraisers │ Friend Sponsor

HealthCare Appraisers was founded in 2000 for the exclusive purpose of providing valuation services to the healthcare and life sciences communities. Now their professional services firm has grown to 100+ professionals and is one of the nation’s leading healthcare consulting firm specializing in FMV analyses and transactions. Their services consider the full spectrum of FMV needs — from compensation and business enterprise valuations to appraisals of fixed assets, intangible assets and real estate.


Azure Rooftop Lounge │ Local Sponsor

Soak up the sun at Cleveland’s best rooftop lounge with an iconic view of the city, a fresh menu inspired by culinary trained chefs and refreshing handcrafted cocktails.


MTSJournal_160x32The MTS Journal │ Media Sponsor

The MTS Journal is the leading voice for machinery & equipment valuers. Published by ASA’s Machinery and Technical Specialties Discipline Committee, the MTS Journal is written both for the appraiser who values equipment on a regular basis, and for those who may have a professional interest in the subject.

To register or for more information visit ASA Online.


HAI Event Recap

On March 6, 2017, the Helicopter Association International (HAI) Finance & Leasing Committee held its annual full day seminar at the Kay Bailey Hutchison Convention Center in Dallas, Texas. This year’s sessions focused on various aspects of helicopter transactions in the global marketplace.

There were approximately 90 registered participants representing helicopter operators, financiers, lessors, and professionals from legal and accounting fraternities. All were eager to learn the intricacies of international helicopter transactions from seasoned and well-regarded professionals. This year’s keynote presenter Mr. Paul Bowen, a pre-eminent aviation photographer, had the room spellbound throughout his presentation. Attendees enjoyed the interactive sessions delivered by industry experts on critical issues relative to helicopter finance, leasing, ownership structures, and transactions. Topics included Financing & leasing alternatives for the helicopter operator; Operator bankruptcies & forced sales: views from key stakeholders; Problems to solve when doing an international leasing or financing arrangement; Importing and exporting helicopters; Ownership, structuring and registration of your helicopter; Unmanned aircraft systems in a rapidly changing environment; The helicopter market – what’s really going on out there. Participants left with a new appreciation for the intricacies and complexities involved with helicopter transactions in the global marketplace.

The seminar was successful due to the kind support and tireless work of the Finance & Leasing Committee members. The Finance & Leasing Committee Chair, David Crick, ASA, and Committee Member, Sharon Desfor, ASA, represented ASA well and provided phenomenal insight from an appraisal perspective.


ASA’s Member Spotlight on Business Valuation Appraiser: Joan D’Uva, ASA

Editor’s Note: On Tuesday, June 20th, 2017, the American Society of Appraisers will air its Valuation Report: Preparing a Critique in a Litigation Setting webinar instructed by Joan D’Uva, ASA. Ms. D’Uva is a Partner for EisnerAmper LLP working under the firm’s Forensic Litigation and Valuation Services Group. Holding over 20 years of professional experience, a good portion of her work has been involved in “fair value” measurements for financial reporting purposes, intangible assets in purchase price allocation and impairment testing, warrants and options, as well as valuation review support for EisnerAmper audit teams. As an Accredited Senior Appraiser with the American Society of Appraisers and a Certified Public Accountant and recipient of the American Institute of Certified Public Accountants’ Accredited in Business Valuation, Ms. D’Uva combines her use of appraisal and valuation skills and other financial experience to solve complex problems in all types of civil, tort, and criminal litigation. ASA got a chance to chat with this marvelous individual regarding her experiences and viewpoint of the appraisal industry.  

What interested you in becoming a business valuation professional?

Joan D’Uva, ASA

Joan D’Uva, ASA

Originally, I was a Certified Public Accountant working as an auditor but over time I became interested in business valuation. I became interested in valuation because when I visited different businesses, I was fascinated at how they operated and what value they had beyond historical cost. When fair value for financial reporting was introduced, this sparked my interests in this specialty in business valuation because it was a progressive field.

What environmental obstacles did you face in this industry?
I’ve encountered clients that were unaware of this profession and its credentials. Several individuals could not differentiate a business valuation professional who has a designation and a business broker. I believe it is our duty to market and educate the public about this industry.

In your opinion, what do you think the biggest challenge will be for the next generation of inspiring professionals?
The biggest challenge they will face will be remaining cost competitive, due to automation, outsourcing, and simply the growing number of professionals in the field.

Is there any advice you can give to help prepare them?
There are two aspects they must take into consideration when entering this growing field. First they would have to think about efficiency when completing tasks and how they can improve their efficiency for their next assignment. Second, they would have to learn how to distinguish themselves by specializing in a particular area. For example, fair value measurements for financial reporting is a specialty and there is a new designation that they can acquire. It is important to have a specialty and to be able to recognize the technical elements needed to complete the engagements. While it is wonderful to have a general knowledge, I believe to distinguish yourself you must specialize in a particular area.

IMG_4832Last year did you attend ASA’s Woman’s Networking Reception at the International Appraisers Conference in Boca Raton, Florida?

Do you think it is valuable for professionals to attend networking events like the woman’s reception?
I definitely do. When you read publications, you recognize names of ASA members who have been on committees or recognize their work. Networking events like the woman’s reception gives you a chance to connect with these individuals and grow your professional network. At the woman’s reception, I was given the opportunity to meet with individuals whose names I knew but never met in person before the woman’s reception.

Do you think there is value for professionals to have the ASA designation? 
Absolutely, in my opinion, the ASA designation is the premiere credential.

For more information on upcoming events, visit ASA Online or contact us at (800) 272 -8258.



Future of Appraisal Legislation, Regulation Discussed at NJ NAIFA Conference

72On April 19-20, 2017, the American Society of Appraisers presented at the 51st Annual NJ-NAIFA Education Conference in Atlantic City, NJ. This two-day event, hosted by the National Association of Independent Fee Appraisers (NAIFA), offered enlightening topics affecting the real property industry. Supported by an exceptionally strong roster of speakers, ASA’s extraordinary Senior Director of Government Relations and Chief Lobbyist, John D. Russell, JD, presented issues that appraisal professionals encounter. Mr. Russell’s presentation, Where Does Appraisal Regulations Go from Here, covered both a historical perspective on legislation and regulations affecting appraisers, as well as how a range of current factors will shape the discussion on possible legislative changes. His session sparked questions and discussion about specific issues on what can or cannot be done to improve current conditions. Mr. Russell’s profound insight held an everlasting impact that attendees enjoyed.

ASA and Mr. Russell would like to thank the New Jersey Chapter of NAIFA for inviting him to present. If you wish to have Mr. Russell or any ASA representatives to present at your event, please contact us at (800) 272-8258.


2017 ASA Personal Property Conference Dining Attractions


Boston, Massachusetts, offers world-class dining experiences perfect for ASA’s 2017 Personal Property Conference, The Eye of the Beholder—A Revolution in Materials and Methods. Each restaurant offers a unique flare that adds to the diversity and culture that everyone will enjoy. Here are some of the various restaurants Boston has to offer:

Click each icon for details


small logo small oyster Legal seafood summer shack Abe & Louie’s captial grille
fogo-de-chao- Grille 23 S&W kashmir sweetgreen-logo-01 Davios
Papa razzi Piattini Lucas Sorellina 40 Dalton Top of the hub
sonsie Stephanie Shake-Shack_Logo City Table
5 napkin burger towne Max brenner Back Bay Deuxave la voile
l'espalier brasserie jo mistral Cafe Jaffa Hsin pfchangs
casa romero Uni cheesecake factory Pho-Basil Boston Burger Co Boloco


For more information regarding ASA’s 2017 Personal Property Connoisseurship Conference, visit ASA Online or call us at (800) 272-8258.


Spotlight on ASA’s Washington D.C. Chapter’s Rising Star Event

DC_LogoOn Thursday, March 16, 2017, ASA’s Washington D.C. Chapter launched its Rising Stars event in Alexandria, Virginia. This unforgettable experience took place at Topgolf Alexandria encompassing competitive fun, upscale food and drinks, and an abundance of networking opportunities.

Coordinated by the Chapter’s President, Todd G. Nelson, ASA, this event was driven to connect with individuals from the area who were unfamiliar with the organization but were interested in learning in a casual setting. The event had open floorplans in a private area of the facility serving hot food and beverages. The relaxed atmosphere sparked conversations amongst attendees which allowed them to meet others in the profession. ASA’s Senior Director of Government Relations & Chief Lobbyist, John Russell and ASA’s Director of Membership Recruitment, Angelica Sullivan, swung by to answer questions regarding ASA. Hitting their target demographic of under the age of 40, this event had brilliant young professionals expanding the appraisal industry.

ASA congratulates the Washington D.C. Chapter for their hard work in hosting this spectacular event. For more information on upcoming events visit ASA Online or call us at (800) 272-8258.