ASA Shines at Premier Tucson Gems and Jewelry Industry Gatherings

Highlighting the AGA and AGTA Annual Conferences

ASA made a significant impact at two prominent gems and jewelry industry events in Tucson, AZ, during the past month: the 2024 AGA Tucson Conference and the 2024 AGTA GemFair Tucson Conference.

2024 AGA Tucson Conference:

The 2024 AGA Tucson Conference, held on January 31 at the Tucson Marriott University Park, featured a comprehensive agenda from 8:00 am to 4:30 pm, concluding with a dazzling Gala from 7:00 pm to 9:00 pm. The sessions covered a range of gemologist-focused topics, with ASA proudly participating as an Emerald Sponsor. Theresa Brossmer ASA, ARM, MGA®, provided on-site support, organizing a sponsor table featuring ASA’s gems and jewelry marketing materials.

2024 AGTA GemFair Tucson Conference:

Following the AGA Tucson Conference, ASA actively participated in the 2024 AGTA GemFair Tucson Conference, renowned internationally as the premier trade show for color, bringing together over 8000 buyers and 300 exhibitors. ASA took part as an exhibitor, with Marti Hubbard, ASA, MGA®, leading a dedicated team of ASA gems and jewelry appraiser member volunteers in the ASA booth, including Christine York, ASA, MGA®, Mark Cartwright, ASA, ARM, MGA®, Mary Reich, ASA, ARM, MGA®, Harold Lindsay, ASA, MGA®, Tracy Aros, ASA, MGA®, Monica Caldwell, ASA, MGA®, and Warren Morss, ASA, MGA®. ASA’s CEO Johnnie White was also onsite supporting the event.

The booth showcased gems and jewelry marketing handouts, along with enticing ASA-branded promotional items, including pens, 5x plastic loupes, phone chargers, and a coveted Yeti Backpack grand prize. 10X-powered loupes were also given away in a drawing for five days, which was a huge draw to the booth. The ASA Jewelry Appraisal Handbook was also prominently displayed and available for purchase.

Attendees had the opportunity to engage with the ASA team, including discussions about becoming appraisers, as well as learning about ASA’s gems and jewelry education, credentialing, and membership programs. A lead retrieval system facilitated the collection of crucial information for follow-up recruitment efforts.

This year’s event marks the conclusion of Marti Hubbard’s impactful service. ASA CEO Johnnie White honored her with a plaque, expressing gratitude for her significant contributions. Christine Ratanadilok, and Olga <Last Name>, who supported Marti’s efforts this year, are set to take over responsibilities for next year’s conference.

ASA extends heartfelt thanks to all the member volunteers whose support was instrumental in making these two events a success.