Appraisal Experts Advise Buyers to Follow the Four C’s of Gems & Jewelry

This past Valentine’s Day ASA appraisal experts advised buyers to follow the Four’s C’s of Gems & Jewelry.

A news release outlining the Four C’s was sent to the media. Included in the release was an invitation for reporters to speak with an accredited expert in gems & jewelry appraising.

As a result of this outreach, Patti Geolat, ASA, who currently serves on ASA’s Board of Governors as the Gems & Jewelry Discipline Governor, spoke with David Rancken of Dallas-Forth Worth, TX KRLD Newsradio 1080 on What should people know when buying jewelry for Valentine’s Day?

Questions covered in the interview included:

• What should a customer first look for?
• Are smaller jewelry companies better?
• How important is it for jewelry companies to get to know their customers?
• What kinds of questions should people be asking a jeweler?
• For diamond alternatives, what are some more affordable stones people should be looking at?
• What are the Four C’s of Gems & Jewelry?

Listen to the eight-minute audio interview recording.

View a copy of the news release.

An article was also pitched to the media and published on ASA’s blog. Entitled, When Buying That Romantic Gift, Make Sure to Follow the Four C’s of Gems & Jewelry, the piece spotlighted the importance of making sure whenever one is considering the purchase or sale of gems or jewelry, that the appraisal is based on the Four C’s of Gems & Jewelry, as compiled by ASA.

View the article.

Last, ASA released new Four C’s of Gems & Jewelry consumer materials for ASA member jewelry appraisers. The new materials include a rack card and social media posts for Instagram and Facebook-LinkedIn. The materials provide a brief advisory on the importance of hiring an ASA accredited appraiser and were designed for members to download, customize with their personal contact information, and share.

Learn more about the new consumer materials.

For more information about ASA’s Four C’s of Gems & Jewelry visit https://bit.ly/FourCGJ.

To hire an ASA accredited gems & jewelry appraiser, visit http://www.FindanAppraiser.org.