The ASA Difference Campaign Breaks New Ground

Spotlighting the importance of hiring accredited appraisers.

As part of The ASA Difference Campaign, the Society has launched a series of new videos featuring members explaining the importance of hiring accredited appraisers.

The videos were divided into two groups, the first being a single, 3-minute length composite video and the second being six, 30-second length individual video shorts.

Both groups of videos were comprised of members from each discipline of appraisal specialty that ASA represents, including Appraisal Review & Management, Business Valuation, Gems & Jewelry, Machinery & Technical Specialties, Personal Property and Real Property.

Participating members included: Richard Conti, ASA; Jay E. Fishman, FASA; Juanita E. Addeo, ASA, MGA®; Randa Doleh, AM; Debrah Dunner, AM; and David Doering, ASA, IFA.

The videos were posted to ASA’s YouTube channel and new TikTok channel.

Example of ASA’s YouTube channel:

Example of ASA’s TikTok channel:

The campaign is a global effort by ASA to educate consumers and users of appraisal services on the three pillars of The ASA Difference…Respected. Educated. Accredited; and to promote members as the foremost experts in the profession.

ASA offers a FREE online search tool to locate an ASA accredited expert around the globe and can be accessed at www.FindanAppraiser.org.