The ASA Difference Campaign in Action

Spotlighting member promotions.

As part of The ASA Difference Campaign, the Society has launched a new member Marketing Toolkit with FREE turnkey digital marketing tools that can be customized with member’s business contact information and photos. The materials position member’s as accredited experts, a critical differentiator that leads to business growth.

Interest by members in this valuable resource has been high, as demonstrated by attendance in the MD131 The ASA Difference – Tools You Can Use webinar, open/click rates for broadcast e-mails and e-newsletter editorial, as well as download analytics of available resources.

Members across all disciplines are actively reviewing the Toolkit, accessing materials, personalizing and sharing with their social networks.

Here are a few early examples:

ARM: Courtesy of Richard Conti, ASA

BV: Courtesy of Carlos Silva, ASA and Gary Gerlach, ASA

MTS: Courtesy of Joe Zulueta, ASA and Basil Karatzas, ASA

PP: Courtesy of Debrah Dunner, AM

RP: Courtesy of David MacNicoll, ASA

Members are encouraged to participate in The ASA Difference campaign to not only help support global efforts, but also to promote their career or business.

The ASA Difference Marketing Toolkit may be accessed online. Instructional resources, including webinar recording, step-by-step instructions and how to video are also available.

Let us know how you are participating? Members are encouraged to use #ASAappraisers in their posts, or to share links or examples with editor@appraisers.org.