New Nationwide Radio Media Tour Spotlights ASA Member Experts

ASA has kicked off its new The ASA Difference member awareness campaign with a nationwide radio media tour with interviews of ASA CEO, Johnnie White by leading outlets across the U.S. domestic market.

The key goal of the effort is to introduce our members, as trusted, respected, experienced ASA-accredited professionals.

Below is a snapshot of completed and scheduled interviews, including links to currently available recordings. Additional interviews are currently being scheduled.

The ASA Difference campaign was developed with member input and amplifies ASA as a multi-discipline association that requires members to hold accreditation and certification for their area of expertise.

In addition to the radio media tour, the campaign will also highlight members in action via photos used globally in social media posts, digital ads, and on the ASA website and other promotional tools. Learn more about our call for photos.

The campaign will also include article pitches to the media, the first of which will be an appraisal career themed.

Last and most fun, members will also be able to participate directly in the campaign via the use of ASA branded social media templates to share via their social networks.