ASA – Out in Front During COVID-19

Spotlighting ASA’s efforts to support members, the profession and consumers.

Editor’s note: ASA has been out in front during the global COVID-19 pandemic supporting members, the profession and consumers. The following is chronological update spotlighting ASA’s efforts.

  • March 11 – ASA launches a COVID-19 website portal with the latest news, advocacy, resources, practitioner guidance and important links.
  • March 13 – ASA CEO, Johnnie White issues important COVID-19 update noting ASA’s initial efforts to address the quickly changing environment.
  • March 16 – ASA staff begin remote operations, providing continued support to incoming e-mails, phone calls and website visitors.
  • March 16 – ASA announces date change for Houston Chapter’s Expert Witness Workshop & Mock Trial Event for August 27 and related FEWA National Conference for August 28-29.
  • March 20 – ASA CEO, Johnnie White provides an update on ASA’s efforts to reschedule or convert in-person classes/events to online formats; to offer membership/reaccreditation assistance programs for members suffering hardships; and collaboration with a coalition of association executives.
  • March 20 – ASA signs letter of support with coalition of American business leaders for the Keeping Workers Paid and Employed Act.
  • March 23 – ASA releases video of CEO, Johnnie White addressing members.
  • March 24 – ASA provides tips on social engineering and e-mail fraud red flags.
  • March 25 – ASA begins use of #ASACOVID19 hashtag for social media posts.
  • March 25 – ASA organizes and jointly sends petition for appraisers to be considered essential workers to state and local government officials with ASFMRA, AI, MBREA and NAR. Efforts receive media spotlight from Florida Trend, Markets Insider, The Real Deal and The Mortgage Leader.
  • March 26 – ASA publishes 10 Must Do’s While Staying Safe at Home tips.
  • March 27 – ASA CEO, Johnnie White discusses proactive advocacy and partnership efforts taken.
  • March 27 – ASA promotes free April 2 PP COVID-19 webinar online and to related media.
  • March 27 – ASA promotes free March 31 RP COVID-19 webinar online and to related media.
  • March 31 – ASA organized and jointly broadcasts free webinar COVID-19 Latest Developments and Efforts for Appraisers with MBREA, ASFMRA, IAAO and AI.
  • March 31 – ASA promotes eLearning options for BV and MTS professionals impacted by COVID-19 stay at home orders.
  • April 1 – ASA releases video of International President, Douglas R. Krieser addressing members.
  • April 1 – ASA publishes special April COVID-19 edition of the Valuer newsletters.
  • April 1 – ASA converts New York and Los Angeles 2020 ASA Fair Value Conferences into combined virtual online event to be held June 18, 2020.
  • April 2 – ASA organizes and jointly broadcasts free webinar Navigating Personal Property Valuation COVID-19 Concerns with AAA and ISA and receives media spotlight from Instore.
  • April 2 – ASA’s Houston Chapter converts 10th Annual Energy Valuation Conference to virtual online event to be held May 13, 2020.
  • April 3 – ASA promotes free April 9 MTS COVID-19 webinar online and to related media.
  • April 3 – ASA’s North Jersey Chapter to hold virtual board meeting on May 5, 2020 and reschedules the ASA-NAIFA Eastern Region Appraisal Conference to be held November 11-12, 2020 at the Tropicana, in Atlantic City, NJ.
  • April 4 – ASA promotes free April 8 BV COVID-19 webinar online and to the national and related media.
  • April 7 – ASA issues USPAP Guidance for real property appraisers on COVID-19 Issues.
  • April 7 – ASA and other appraisal groups send letter to FHFA urging additional appraisal flexibility for refinance transactions during COVID-19.
  • April 7 – ASA promotes free Ally membership offer to new non-member GJ and RP appraisers online and to related media.
  • April 8 – ASA organizes and jointly broadcasts virtual town hall Impact of COVID-19 to Global Business Valuation and Appraisal with CBV Institute, NACVA and RICS.
  • April 8 – ASA’s offers free Ally membership to new non-member gems & jewelry appraisers in response to COVID-19 for a limited time and receives media spotlight from Instore.
  • April 9 – ASA offers free Ally membership to new non-member real property appraisers in response to COVID-19 for a limited time.
  • April 9 – ASA organizes and jointly broadcasts free webinar Navigating Machine & Equipment Valuation COVID-19 Concerns with AMEA, EAANA and ELFA.
  • April 10 – ASA’s Personal Property Discipline Committee publishes free Suggested Personal Property COVID-19 Statements for PP Appraisal Reports.
  • April 13 – ASA International President, Douglas R. Krieser shares his COVID-19 perspective with 25,000+ Valuation Review readers.
  • April 13 – ASA promotes eLearning options for RP professionals impacted by COVID-19 stay at home orders.
  • April 15 – ASA shares breaking news from Fannie Mae/Freddie Mac on virtual inspections and Federal Reserve/FDIC/ OCC on appraisal deferrals with real property members.
  • April 15 – ASA shares breaking news on virtual inspections and appraisal deferrals with 17,000 real estate appraiser subscribers of Appraisal Today.
  • April 16 – ASA promotes free April 23 webinar on the Practical Aspects of Personal Property Appraisal online and to the PP and GJ media.
  • April 17 – ASA CEO, Johnnie White announces new member offerings, including an expanded line up of online classes and the launch of new listservs for ARM, BV and MTS members in response to COVID-19.
  • April 17 – ASA’s COVID-19: Practical Aspects of Personal Property Appraisal webinar receives media spotlight from Instore.
  • April 17 – ASA converts 9th Annual Equipment Valuation Conference to virtual online format and to offer first-ever virtual networking/happy hour event to be held June 2, 2020.
  • April 20 – ASA launches new online payment capability for members and non-members.
  • April 20 – ASA’s Boston Chapter announces May 6 Virtual Lunch Meeting featuring presentation by ASA CEO, Johnnie White on the State of ASA.
  • April 21 – ASA extends early registration deadline for the 2020 ASA International Conference so members impacted by COVID-19 can benefit from significant savings.
  • April 21 – ASA offers free GJ120 Introduction to Appraising Jewelry for Insurance Coveragewebinar class to be held May 18, 2020 for gems & jewelry appraisers, retailers and other allied professionals impacted by COVID-19 stay at home orders.
  • April 23 – ASA’s Personal Property Discipline Committee broadcast free webinar COVID-19: Practical Aspects of Personal Property Appraisal, featuring special guest appearances by ASA’s CEO, Johnnie White and Senior Director of Government Relations and Business Development, John Russell.
  • April 23 – ASA offers free access to expanded library of personal property appraisal webinar recordings for members.
  • April 24 – ASA shares breaking news from TAF on updated inspections guidelines with real property members.
  • April 27 – ASA promotes eLearning options for PP professionals impacted by COVID-19 stay at home orders.
  • April 27 – ASA records greatest single month increase in social media followers during March 2020.
  • April 27 – ASA’s important COVID-19 website portal receives over 4,000 page views during March 2020.
  • April 27 – ASA’s monthly e-mail volume to members and allied professionals increases 78% over annual monthly averages recording nearly a half a million impressions during the month of March in response to COVID-19 announcements, notifications and breaking news updates. Despite significant increase in volume, opened rates increases three full percentage points.
  • April 27 – ASA generates 18 media mentions in the profession and allied trade media, including 10 key mentions spotlighting ASA’s proactive advocacy efforts.
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