ASA Membership Matters – 10 Must Do’s While Staying Safe at Home

Making the most of your membership to better position your practice or career post-pandemic recovery.

—By Sarah Sebastian, CAE, Director of Membership

As the entire world pauses to address the COVID-19 crisis and resulting economic instability, appraisers across all disciplines are struggling to comprehend the short- and long-term impact on their practice or career. With so many uncertainties and an oversaturation of ever-changing information, many are left struggling as to next steps.

During unsettling times like these experts often advise for you to take stock of your current situation, focus on areas you can control and to take small steps to reach your desired goals. With this in mind the following are important tips for you to consider:

1. Manage Your ASA Communication Preferences – Ensure you are receiving important, crises and other breaking news from ASA, by verifying your contact details and preferences are updated. If you subscribed in the past but not currently receiving alerts, you may have forgotten to update your e-mail address or accidentally unsubscribed.

   Tip: To manage your ASA communications, visit appraisers.org, log in, click Edit Profile, review/edit Contact Details, click Preferences, review/edit e-mail address and communications you wish to receive.

2. Subscribe & Follow ASA’s Social Media – More and more appraisers are on the move, in the field on assignment and out of pocket. Being able to stay connected and engaged with ASA no matter your location ensures you are up-to-date on all things ASA and the profession, saving you valuable time and keeping you ahead of your competitors.

   Tip: Follow ASA on Twitter, Facebook and LinkedIn

3. Subscribe & Participate in ASA’s Online Discussions – Your opinions and insights are greatly valued, not only by students, candidates and rising stars in need of advice, but also established members looking for experts to collaborate with on assignments or to refer clients.

   Tip: To subscribe & participate in ASA discipline, chapter, region, or other specialty online discussion boards, visit org, log in, click Edit Profile, review/edit Forum Preferences, select desired Subscription and Delivery Type you wish to receive and save changes. Repeat for Lyris Preferences.

4. Read the Monthly ASA Valuer – Available in discipline-centric editions, the monthly publication contains everything you need to know about your areas of concentration or other areas if desired. Special content areas focus on trending headlines, skill builders, learn + connect opportunities, top stories, CEO insight, member savings and links to connect with other members.

   Tip: Newsletters are generally distributed the first Wednesday of each month. Current and back issues are available at https://www.appraisers.org/asa-newsroom/newsletters.

5. Set Up or Update Your Find an Appraiser (FAA) Portfolio – ASA’s popular online search tool, not only provides a central portal for consumers, end users of appraisal services, referral sources and fellow practitioners to locate and hire qualified appraisers, but it also provides a valuable opportunity to build your online brand, manage your professional reputation and increase your organic search results rankings.

   Tip: To set up or update your FAA portfolio, visit appraisers.org, click My Find an Appraiser Portfolio and complete the convenient and easy Profile Builder. A link for a detailed Step-By-Step Guide is included.

6. Review & Start Your ASA Benefit Partner Savings – ASA’s comprehensive and diverse list of leading vendors provide you with the tools and services you need. Take advantage of exclusive access and discounts only available to ASA members.

   Tip: To review & start your ASA benefit partner savings, visit appraisers.org, click ASA Benefit Partners from the Quick Links menu.

7. Set Up or Update Your ASA Job Bank/Career Center Account – ASA’s Job Bank/Career Center is a valuable tool for both job seekers and hiring employers. Complimentary for job seekers, the service provides for the posting of resumes, searching/applying for jobs, receiving alerts and access to a career learning center. Employers also benefit by being able to post jobs online quickly and easily, manage applications, search resumes and set up alerts.

   Tip: To set up or update your ASA Job Bank/Career Center account, visit asajobbankonline.org.

8. Download and Use the ASA Logo – Leverage the brand that’s recognized around the world for excellence. Don’t miss out on valuable opportunities to include the ASA logo in all key promotional efforts, i.e. your business card, reports, presentations, website, marketing materials, and more.

   Tip: Visit appraisers.org and click ASA Branding Resources from the Quick Links menu. Be sure to review the ASA Branding Guide for usage instructions.

9. Register for an ASA eLearning Course – ASA offers a full line up of eLearning options. These cost-effective solutions ensure your professional development continues without delay or interruption and enables you to meet credentialing, reaccreditation and/or licensing requirements.

   Tip: To register for an ASA eLearning course, visit appraisers.org and select your preferred choice of ASA OnDemand, Webinars/Webinar Series, Webinar Recordings, Audio Recordings and/or OnCourse and eLearning offerings.

10. Get Published – ASA offers numerous opportunities for article submissions. This is the perfect opportunity for you to showcase your specialty knowledge or expertise, not only before your fellow practitioners, but also consumers, end users of appraisal services and referral sources.

    Tip: Email us and submit your ARM, BV, MTS and Consumer Library articles for consideration today! 
    

Following these tips will help you leverage your membership ROI and ensure you hit the ground running when recovery is in sight!

Sarah Sebastian, CAE, Director of Membership Development, manages the development and implementation of all membership recruitment and retention programs. She directs and coordinates the organization’s member services department and actively seeks to grow ASA’s membership base. Sarah has a Bachelor of Science in Psychology from Radford University. She is a member of the American Society of Association Executives and is a Certified Association Executive. Prior to ASA, she worked for the Colorado Society of CPAs and the American Academy of Audiology. Sarah can be reached at ssebastian@appraisers.org or (703) 733-2138.