Message from the CEO

Johnnie White, CEO: January 2020 Travels

This past January I had the opportunity to travel to Philadelphia, Orlando and Las Vegas to interact with local chapter members, leadership, students and prospective members at board meetings, symposiums and educational classes.

This month started off with a visit to the ASA Philadelphia Chapter as speaker for their local event, followed by the opportunity to attend their board meeting. I was excited to meet with chapter members, learn about their initiatives and upcoming events, and was extremely impressed at all the great things they are doing in Philly.

I then joined ASA’s International Vice President, Lorrie Beaumont, ASA, for The ASAE CEO Symposium in Orlando, FL. This 2-day executive training event hosted by the American Society of Association Executives provided advanced insight into defining annual priorities and determining how to work better together. It also explored challenges facing contemporary association leaders and highlighted the value of informed policy and strategy as primary tools of the leadership team. This important event will help ensure our continued strategic movement forward as we transition to adopt a new policy governance model.

Last, I closed out the month by attending ASA’s Principles of Valuation (POV) courses, BV201, BV203 and ME203, in Las Vegas, where I had to opportunity to spend time with over 40 students and instructors, William Quackenbush, ASA; Bruce Johnson, ASA; and Paul R. Cogley Jr., ASA. Students gained valuable insight into business and machinery & technical specialties valuation, and also received a personal spotlight into the many benefits and competitive advantages of becoming a credentialed member of the American Society of Appraisers.

To read more about my travels and other important news visit my Message from the CEO column on ASA’s Blog, or follow me on Twitter @johnniewhiteCEO and LinkedIn: www.linkedin.com/in/johnnniewhiteceo for more ASA updates.