ASA Appraiser Chris Mercer Featured on Debut ‘Stories of Value’ Podcast

ASA accredited appraiser Z. Christopher Mercer, FASA, CFA, ABAR, Founder, CEO, Mercer Capital, is the featured expert on ASA’s debut “Stories of Value” podcast. Hosted by John D. Russell, JD, ASA’s Senior Director of Government Relations and Business Development, ASA’s new podcast series highlights remarkable stories and exclusive conversations with industry leaders and valuation professionals.

In this first podcast episode, entitled: “Outside-the-Box Use of Your Appraisal Expertise,” Mercer shares his expertise on reverse engineering value to drive business value for clients. As a Business Valuation professional, Mercer discusses his take on ways to provide corporate finance principles to private companies, thus taking the lessons learned from the public companies area to a private company realm.

“We’re trying to bring the discipline of corporate finance over to the private company sector where corporate finance is something that’s not often thought about,” said Mercer in the fascinating Q&A exchange with Russell.

Listen to the podcast to hear examples that Mercer provides that illustrate how basic valuation principles can be used to assist private companies with liquidity.

“I think corporate finance is an excellent tool that business appraisers can use to talk to business owners about their businesses,” Mercer said.

To listen to the podcast, click here, or download the free Podbean app on your mobile device.