ASA Department Profile Series: Information Technology

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(Left to Right) ASA’s Information Technology Team: Fran Tucker, Sharlyne Tsai, Gregory Reinfeld

The American Society of Appraisers (ASA) is a multi-discipline, non-profit, international organization of appraisal professionals representing all disciplines. ASA provides the highest quality of technology-based services to facilitate the society’s mission for its members.

ASA has an in-house Information Technology Department who maintains the society’s large infrastructure consisting of several physical and virtual systems. The department oversees all operations including hardware maintenance, software systems, storage, software applications, peripheral, data recovery and retention, and technology policies. These systems and policies are imperative to the daily operations of the organization. They also partner with technology vendors for managed services including infrastructure, security, and technical support to ensure the safety of the organization. Additionally, the IT department provides development in 2 capacities: application development and web development. These custom developments are necessary to provide a better user experience and diverse tools for both staff and members of the society.

The department is currently comprised of three people: Sharlyne Tsai, Fran Tucker, and Gregory Reinfeld.

Sharlyne Tsai explaining the upcoming changes to ASA website

Sharlyne Tsai explaining the upcoming projects to ASA website

Sharlyne Tsai, Director of Information Technology, is responsible for the project planning and management, directing and supervision of all activities of the Information Technology Department, including telecommunication services, information architecture, database services, disaster recovery and computer and related peripheral support services. She has been with ASA for seven years. Sharlyne’s educational background, technical expertise, and 10 years work experience enable her to utilize the latest technology and solutions to further ASA’s strategic directives. She has a Bachelor of Science degree in both Information Systems and Biochemistry from the University of North Carolina at Chapel Hill and has earned the Project Management Professional (PMP)® Certification. Prior to ASA, Sharlyne held managerial positions at CADCA and Continental Security Systems. Sharlyne can be reached at (703) 733-2115 or

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Fran Tucker monitoring and maintaining the organization’s servers

Fran Tucker, Information Technology Manager, is responsible for implementing and maintaining ASA’s technology infrastructure, providing staff technical support, monitoring the organization’s operational requirements, researching strategies and technology solutions and building the most cost-effective and efficient system to achieve those goals. She has been with ASA for nearly two decades. Her dedication and commitment were recognized in 2011 with the bestowing of the Society’s Sylvia Wade Olson Award which is given to an employee demonstrating exemplary member service and leadership in building cooperative, helpful working relations. Fran’s educational background and work experience, has provided ASA with in-depth knowledge of various complex systems and procedures. She has a Bachelor of Science degree in Mathematics from Grove City College where she graduated magna cum laude and a Master of Business Administration degree with a concentration in Management Information Systems from Kent State University where she also graduated magna cum laude. Prior to ASA, Fran held operational and educational positions at IBM, Ohio Edison, Rosslyn Children’s Center and Dale Carnegie Training. Fran can be reached at (703) 733-2121 or

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Gregory Reinfeld mapping out new ideas for ASA design and applications

Gregory Reinfeld, Junior Web Developer, is responsible for the implementation and development of ASA’s website and standards and serves as an active support for the information technology director and manager by aiding in comprehensive tasks and projects. He has been with ASA for two years. Greg’s proven skills in software technologies, various databases and content management systems and website analysis tools have helped ASA build responsive and accessible applications. He has a Bachelor of Science degree in Television and Radio with a concentration in Audio Production from Ithaca College where he graduated cum laude. Prior to ASA, Greg worked as a government contractor for Unisys Corporation and as a web content associate for the National Association for Music Education. Greg may be reached at (703) 733-2133 or

Together, these individuals work to meet the technological needs of the society.

View other ASA Department Profiles: Accreditation & Reaccreditation, Education, and Membership.

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