Archive for the ‘News’ Category

Sessions Spotlight – 2023 ASA Personal Property Appraisal Symposium

TweetASA’s 2023 Personal Property Appraisal Symposium is set to take place April 30-May 2, 2023 at the Kimpton Canary Hotel in Santa Barbara, CA. The event is tailored to personal property appraisers and allied professionals who’ll gain insights into key markets, benefit from scholarly sessions, connect with fellow experts—all while exploring the art, culture and beauty […]

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10 Reasons Why LinkedIn is Important to Grow Your Business

TweetBy Dinesh Agarwal, as seen on Business 2 Community. Having more than 700 million members spread across the globe, LinkedIn has evolved into a powerful marketing tool. With all the social media platforms taking up space on your smartphones, there’s not a single one that compares with LinkedIn! From maintaining your personal brand to generating […]

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The ASA Difference Campaign Breaks New Ground

TweetSpotlighting the importance of hiring accredited appraisers. As part of The ASA Difference Campaign, the Society has launched a series of new videos featuring members explaining the importance of hiring accredited appraisers. The videos were divided into two groups, the first being a single, 3-minute length composite video and the second being six, 30-second length […]

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The ASA Difference Campaign in Action

TweetSpotlighting member promotions. As part of The ASA Difference Campaign, the Society has launched a new member Marketing Toolkit with FREE turnkey digital marketing tools that can be customized with member’s business contact information and photos. The materials position member’s as accredited experts, a critical differentiator that leads to business growth. Interest by members in […]

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Is it Necessary to Have a Social Media Presence?

TweetBy Eliza Medley, as seen on Keap.com. Social networks are something without which the modern world is impossible. The commitment on the part of users makes them an indispensable marketing tool. You can reach millions of users all over the world with them in just a few hours. Smart social media marketing can deliver impressive […]

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The ASA Appraiser –The Right Choice for the Insurance Professional

TweetBy Warren H. Morss, GIA GG, ASA, MGA® Being in business for over forty years, I have seen many changes in society regarding our personal and business lives. Our ability to embrace change and adapt to new concepts and technologies has defined our path through the first decade and a half of the twenty first […]

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29 Latest Lead Generation Statistics & Benchmarks For 2022

TweetEditor’s Note: Client lead generation is a key goal for many appraisers, but as digital marketing continues to evolve, it’s becoming more and more difficult to generate high-quality leads and compete with others. Therefore, it’s important to stay up to date with the latest facts and statistics relating to lead generation, so that you can […]

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Recession-Proof Your Career

TweetBy Jack Kelly, as seen on Forbes. The United States, once again, finds itself in tough times. After slowly starting to heal from the devastation of the virus outbreak, there was a euphoric run-up in stock, crypto and real estate prices. Millions of jobs became available. The mood of the nation improved for many Americans. […]

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USPAP and the Work File

TweetDo you know what is required to be in your work file according to USPAP? What happens if a State Regulator requires you to submit one of your files for auditing…Is your work file adequate? The “Record Keeping Rule” in USPAP states that the work file must include: All other data, information, and documentation necessary […]

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Presenter Spotlight: 2022 ASA International Conference – Real Property

TweetASA International Conference is the leading event for the global valuation profession. Celebrating its 85th year, the Conference attracts thought leaders, practitioners, allied professionals, vendor partners, government agency personnel, and more from all parts of the world. This paramount event provides an experience unlike other appraisal conferences, offering timely content for all appraisal professionals spanning […]

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